L'esterel E-commerce Website

Position L'esterel as a premium DTC beauty brand in India.

Showcase the body glitter range through a clear, elevated shopping experience.

Create an owned e-commerce presence instead of relying on third-party marketplace-style selling.

Balance French-inspired brand expression with e-commerce clarity.

Make the experience feel premium and aspirational without making product discovery harder.

Build trust for a new beauty brand entering a competitive market.

Researched the beauty market and competitor landscape to identify how L'esterel could stand apart.

Built the visual identity system from the existing logo, including colour direction, typography, visual language and brand book guidelines.

Art directed a full brand photoshoot for e-commerce, social media and pre-launch content.

Designed the website UI around clean product presentation, soft visual pacing and clear shopping actions.

Retouched and colour-corrected product imagery to keep the website and promotional assets consistent.

Created a cohesive pre-launch DTC website direction for L'esterel.

Connected brand identity, product storytelling and e-commerce UI into one polished digital system.

Strengthened my experience in translating premium brand positioning into usable consumer e-commerce design.

Brand book and visual identity system.

E-commerce website design.

Product photography direction.

Image retouching and colour correction.

Social media, pre-buzz and launch content for the planned digital rollout.

The brand did not go live due to operational issues outside the design scope.