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Goal
Create a collectible playing-card campaign that felt playful, brand-led and production-ready for a nationwide promotion.
William Lawson’s Playing Card Campaign
A collectible playing-card campaign created for a nationwide promotion in Nigeria.
A custom illustrated playing-card deck created for William Lawson’s as part of a nationwide promotional campaign in Nigeria.
- Role
- Graphic Designer
- Focus
- Campaign design, illustration, packaging, print preparation, production-ready artwork
- Toolkit
- Adobe Photoshop, Illustrator, After Effects
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Challenge
The campaign needed to balance strong visual expression with production constraints while working across card faces, packaging and supporting campaign assets. It also required aligning with William Lawson’s playful "No Rules" brand tone while remaining clear and production-ready.
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Outcome
I developed the card artwork from early sketches through to final production, created the packaging and prepared print-ready files while considering materials, finishes and production constraints.
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Impact
11M+ views
1M+ likes
14,000+ user interactions
Strong organic engagement driven by social sharing
The campaign successfully increased visibility while encouraging repeat interaction through collectibility.
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